Thursday, August 23, 2012

In the Know and on the Move

Corporate Client: Avusa
Event:  Sowetan Relaunch Event (external audience)
Client: Avusa Media
My Role:  Creative Head, Co-writer, Co-director and Producer

We were commissioned to do the relaunch event of the Sowetan Newspaper.  There were a few aspects to the job that totally rocked...

*  The event took place on the then brand new and not yet seen by the public Gautrain service station platform... on the move
* The first monologue, on our tumultuous history in newspaper headlines, was in the buses taking the guests to the station... in the know
*  The above the line campaign which we pulled through the event collateral was so brilliant... reinterpreting history
*  We worked with the most wonderful actors... Hamilton Dhalmini, Mncedisi Shabangu and Lindi Matshikiza
*  At a given point in the one of the actors monologues the train made its entrance into the station - on cue - and the audience gasped!

Print ads from the above the line campaign...

Our event collateral following the lead of the above campaign...

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