Event: Sowetan Relaunch Event (external audience)
Client: Avusa Media
My Role: Creative Head, Co-writer, Co-director and Producer
We were commissioned to do the relaunch event of the Sowetan Newspaper. There were a few aspects to the job that totally rocked...
* The event took place on the then brand new and not yet seen by the public Gautrain service station platform... on the move
* The first monologue, on our tumultuous history in newspaper headlines, was in the buses taking the guests to the station... in the know
* The above the line campaign which we pulled through the event collateral was so brilliant... reinterpreting history
* We worked with the most wonderful actors... Hamilton Dhalmini, Mncedisi Shabangu and Lindi Matshikiza
* At a given point in the one of the actors monologues the train made its entrance into the station - on cue - and the audience gasped!
Print ads from the above the line campaign...
Our event collateral following the lead of the above campaign...